Spotlights Consumer Attitudes on Food Products in Light of Outbreaks and Recalls
Armonk, NY – - 24 Jun 2009: A new IBM (NYSE: IBM) study reveals that less than 20 percent of consumers trust food companies to develop and sell food products that are safe and healthy for themselves and their families. The study also shows that 60 percent of consumers are concerned about the safety of food they purchase, and 63 percent are knowledgeable about the content of the food they buy.
The survey of 1,000 consumers in the 10 largest cities nationwide shows that consumers are increasingly wary of the safety of food purchased at grocery stores, and their confidence in – and trust of – food retailers, manufacturers and grocers is declining.
“clean, safe, wholesome and truthfully labeled”