#Kraft can’t call its individually wrapped, orange-colored slices “cheese,” at least not precisely. Hell, it can’t even use the phrase “pasteurized process cheese food,” because the Food and Drug Administration requires products with that designation be made up of at least 51 percent real cheese. Instead, Kraft’s American singles bear the appetizing appellation “pasteurized process cheese product,” because in addition to cheese, they contain stuff like milk protein concentrate and whey protein concentrate. They might as well call it “plastic-wrapped plastic”.