PARTICIPANT MEDIA’S TAKEPART.COM LAUNCHES ‘TASTEMAKERS’ CAMPAIGN SPOTLIGHTING TOP 100 U.S. BUSINESSES COMMITTED TO PROVIDING ‘FOOD DONE RIGHT’ JUST IN TIME FOR THE HOLIDAYS
The Company That Brought You Food, Inc. Publishes The Ultimate Guide To Local, Organic, Sustainable and Delicious Shops In Ten of America’s Most ‘Foodie’ Cities.
“I originally partnered with Participant Media on Food, Inc. because of their belief in creating change around the food issues we face in the U.S. as well as globally,” said Robert Kenner, Director of Food, Inc. “It’s been three and a half years since the film released and I’m thrilled to see they are still committed to its core values, telling the story, educating consumers and inspiring action.”
LOS ANGELES – Nov. 1, 2012 –TakePart.com, the digital publishing division of Participant Media (Food, Inc.), today announced its TakePart Tastemakers series devoted to spotlighting leading local businesses that are committed to bringing their communities “Food Done Right.” Selected in partnership with the nation’s leading food journalists, these local shops were chosen based on themes underscored in the hit 2008 documentary Food, Inc. – humane, homemade, organic, do-it-yourself, artisanal, locally sourced and sustainable.
As part of this campaign, TakePart is also launching key social initiatives designed to help people make better food choices and improve America’s food system as a whole. As an example, TakePart has joined forces with the Center for Foodborne Illness Research & Prevention, co-founded by Food, Inc.’s Barbara Kowalcyk, to host a petition urging the U.S. Department of Agriculture to withdraw their proposal to speed up poultry processing lines. This proposal gives each inspector only one-third of a second to inspect each bird – raising both food safety and worker safety issues.
“As the digital publishing division of Participant Media, TakePart is committed to continually highlighting the issues raised in our films and providing consumers with the most relevant and qualified actions they can take to make a difference,” said Karina Kogan, General Manager of TakePart. “TakePart Tastemakers is a great example of our ongoing effort to engage and educate the public about our food system in a way that is both entertaining and actionable.”
Shops featured in the inaugural TakePart Tastemakers list were chosen based on proven leadership in providing thoughtful and healthier options to their community and were selected by prominent food writers such as James-Beard award-winning journalist Dara Grumdahl and Seattle Times restaurant critic Providence Cicero.
Each of the 100 businesses spanning across the 10 markets of Atlanta, Austin, Boston, Chicago, Los Angeles, New York, Portland, Seattle, San Francisco, and the Twin Cities also represent an alternative to big supermarket chains. Austin standouts include:
I am very pleased to be able to report that East Coast Growers and Packers has entered into an agreement with the Coalition of Immokalee Workers whereby the workers will get better pay and better working conditions. Chipotle Mexican Grill has in turn contracted with ECGP to buy the tomatoes picked by the CIW workers.
“I hope that all our customers see this film (Food, Inc.),” said Steve Ells, founder, chairman and co-CEO of Chipotle. “The more they know about where their food comes from, the more they will appreciate what we do.”
Sustainable food leaders’ letter
to Chipotle CEO Steve Ells
June 15, 2009
Mr. Steve Ells, CEO
Chipotle Mexican Grill
1404 Wynkoop St., Ste. 500
Denver, CO 80202-1729
Dear Mr. Ells,
We write with admiration for your efforts to create a socially just and environmentally responsible restaurant chain. We applaud your goal of sourcing “food with integrity,” food that’s “unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal.” Chipotle points the way to a new business model for national-scale restaurant chains: rather than scouring the globe for the cheapest commodities, restaurants should source in a region-appropriate way – bolstering and not undercutting regional food production networks.
Yet for us, naturally raised meat – important as it is – does not trump decently treated human beings. We are outraged by the working and living conditions we have seen in the Immokalee area of Florida, source of some 90 percent of the winter tomatoes consumed in the United States. Many of us have visited Immokalee, and see it as a stark example of the vast power discrepancies in our food system. In the winter-tomato market, a small number of very large buyers dictate terms to the seven or eight entities that control land in tomato country; those growers, in turn, squeeze the workers in brutal fashion. Real wages have fallen dramatically in Immokalee over the decades and now hover well below poverty level; housing conditions would not be out of place in apartheid-era South Africa. These are the normal conditions, experienced by thousands of workers in south Florida. No one can be surprised that in some extreme cases, right now, some of the people who pick our tomatoes are living in what can only be called modern-day slavery: held against their will and forced to harvest tomatoes without pay. In this context, Chipotle cannot claim the same integrity for the tomatoes it serves as it does for its meat, much less guarantee its customers that the tomatoes in its burritos were not picked by slaves.
We realize that Chipotle has announced that it’s paying an extra penny per pound for tomatoes, but we have to ask: What has Chipotle done since that announcement to identify and cultivate growers who are willing to raise their labor standards and pass the penny along to their workers? Your company has shown admirable leadership in working with – and incubating – meat suppliers willing to meet your higher standards. But your failure to do that same hard work in the Florida tomato industry – together with the Coalition of Immokalee Workers (CIW) – threatens to render your announcement an empty gesture aimed more at public relations damage control than an effort to make real change.
We view the CIW’s struggle for dignity as a non-negotiable part of the struggle for a sustainable food system. Therefore, we strongly urge you to enter into an agreement with this worker-led organization that has been fighting tirelessly to improve conditions in tomato country since 1993. As you know, the Florida Tomato Growers Exchange has acted to block the penny-per-pound raise agreed to by McDonald’s, Yum Brands, Burger King and others, by threatening to fine any grower who cooperates with the buyers and the CIW. The extra penny paid out by these companies now sits in an escrow account, and workers in the fields continue making the same dismal wage. The growers clearly fear the power tomato pickers have galvanized through the efforts of the CIW and Chipotle’s refusal to sign an agreement with the CIW only bolsters the growers’ intransigence.
Last month, another national-scale food company with a social mission, Bon Appetit, signed a far-reaching deal with CIW that goes well beyond the penny per pound raise. We urge you to study the CIW-Bamco agreement and step up your efforts to identify growers – big or small – who will work with you to make “food with integrity” truly “fair food.”
If Chipotle is sincere in its wishes to reform its supply chain, the time has come to work with the Coalition of Immokalee Workers as a true partner in the protection of farmworkers rights.
* Eric Schlosser, Author, Fast Food Nation, Co-Producer “Food, Inc.”
* Robert Kenner, Director, “Food, Inc.”
* Raj Patel, Author, Stuffed and Starved
* Frances Moore Lappé, Author, Diet for a Small Planet
* Curt Ellis, Co-Producer, “King Corn” * Will Allen, Founder & CEO, Growing Power, Inc. * Erika Allen, Chicago Projects Manager, Growing Power, Inc. * Winona LaDuke, Executive Director, Honor the Earth
* Josh Viertel, President, Slow Food USA
* Ben Burkett, President, National Family Farm Coalition * Kenny Ausubel, CEO and Founder, Bioneers
* Jim Cochran, Founder and President, Swanton Berry Farm
* John Peck, Executive Director, Family Farm Defenders
* Clayton Brascoupe, Program Director, Traditional Native American Farmers Association
* Ronnie Cummins, National Director, Organic Consumers Association
* Rob Everts, Executive Director, Equal Exchange
* Bill Ayres, Executive Director, WHY (World Hunger Year)
* Andy Fisher, Executive Director, Community Food Security Coalition
* Kathryn Gilje, Executive Director, Pesticide Action Network North America
* Eric Holt Gimenez, Executive Director, Food First/Institute for Development Policy
* Tom Philpott, Food Editor, Grist.org; Co-Founder, Maverick Farms
* Anna Lappé, Co-Founder, Small Planet Fund and Small Planet Institute
* LaDonna Redmond, President, Institute for Community Resource Development
* Brahm Amahdi, Co-Founder and Executive Director, People’s Grocery
* Margaret Williams, Executive Director, The Food Project
* Jacquie Berger, Executive Director, Just Food
* Jim Goodman, Kellogg/IATP Food & Society Policy Fellow; Organic Dairy Farmer
* Sean Sellers, IATP Food & Society Policy Fellow
* Michael O’Gorman, Director, Just Farms Consulting * Stephen Bartlett, Coordinator, Sustainable Agriculture of Louisville (SAL)
* South Central Farmers (LA) * The Real Food Challenge
* Just Harvest USA
The CIW is a community-based organization of mainly Latino, Mayan Indian and Haitian immigrants working in low-wage jobs throughout the state of Florida.
We strive to build our strength as a community on a basis of reflection and analysis, constant attention to coalition-building across ethnic divisions, and an ongoing investment in leadership development to help our members continually develop their skills in community education and organization.
Listen to the NPR Interview with Robert Kenner and Michael Pollan
The new documentary Food Inc. takes aim at corporate giants behind the U.S. food supply. As director Robert Kenner and food advocate and author Michael Pollan tell Steve Inskeep, they made the film in order to raise Americans’ awareness about where their food really comes from.
Pollan says he wanted to address “the pastoral illusion we’re spinning in the way we market food… You would think it comes from farms and that ranches with big hats are producing the meat.”
Cows are ruminants; they are designed to eat grass, not GM, pesticide-laden corn from giant industrial silos..
In fact, say Pollan and Kenner, America’s food comes primarily from enormous assembly lines, where animals and workers are being abused.
Documentary filmmaker Robert Kenner uses reports by Fast Food Nation author Eric Schlosser and The Omnivore’s Dilemma author Michael Pollan as a springboard to exploring where the food we purchase at the grocery store really comes from, and what it means for the health of future generations.
“Food, Inc.,” an informative, often infuriating activist documentary about the big business of feeding or, more to the political point, force-feeding, Americans all the junk that multinational corporate money can buy. You’ll shudder, shake and just possibly lose your genetically modified lunch. — Manohla Dargis, The New York Times