Get Ready for the 5th Annual Eat Drink Local Week!

 

FOR IMMEDIATE RELEASE
November 14, 2011

EAT, DRINK AND CELEBRATE- LOCALLY, OF COURSE

SFC joins Urban Roots as beneficiary of 5th Annual Edible Austin Eat Drink Local Week

(AUSTIN, TX)— Edible Austin Eat Drink Local Week, Austin’s premier local food and drink event, is returning for its fifth year; and this time with bigger and better events to tantalize the taste buds.  Serving as one of the driving forces behind the sustainable food movement in Central Texas, Edible Austin Eat Drink Local Week successfully raises awareness of the bounty of products grown and made in our region.  Their success is achieved each year by partnering with Austin’s favorite restaurants, providing guests with fun and exciting events and raising generous funds for the Sustainable Food Center and Urban Roots.  Guests are invited to dine at over 50 participating restaurants that will feature a locally sourced menu, and to attend eight signature events throughout the week that raise awareness of Austin’s vibrant local food scene.  This year, Edible Austin Eat Drink Local Week will double its fundraising goal to $80,000.

In its first year, Edible Austin Eat Drink Local Week raised over $8,000 for Urban Roots, a youth development program that uses sustainable agriculture as a means to transform the lives of young people and increase access to healthy food in Austin.  Once a small program under the YouthLaunch umbrella, Urban Roots is now an independent, non-profit organization thanks to the fundraising efforts of Edible Austin Eat Drink Local Week.

Sustainable Food Center is excited to announce that they will serve as a beneficiary of this year’s Edible Austin Eat Drink Local Week for the first time alongside Urban Roots.  SFC cultivates a healthy community by strengthening the local food system and improving access to nutritious, affordable food.  In addition to producing three of the area’s largest farmers markets, SFC’s programs include Grow Local, Farm Direct, The Happy Kitchen and Sprouting Healthy Kids.  With the help of Edible Austin Eat Drink Local Week, SFC can look forward to continued growth as an organization, much like Urban Roots.

By hosting the week-long event in December, guests can enjoy a bountiful selection of local ingredients grown during Central Texas’s most robust growing season.  Diners are encouraged to try a special entrée featured on participating restaurants’ menus crafted entirely from locally sourced ingredients.  Those who participate can also experience a variety of activities each day of the week to meet local farmers, brewers, distillers, coffee roasters, chocolatiers; sample and shop for local food artisan holiday gifts; help select the Official Drink of Austin; and more.

New to this year’s lineup is an Online Chef Dinner Auction, featuring eight of Austin’s favorite chefs.  Bidders won’t want to miss their chance to bring a celebrity chef into their home or private venue for an unforgettable culinary experience for eight of their closest friends and family.  This is a first ever fundraising component of Edible Austin Eat Drink Local Week.  Participants can access the auction now and view dinner details by visiting www.edibleaustin.com/auction.

MEDIA CONTACT:

Bread & Butter Public Relations

Ali Slutsky
815.210.7454
ali@breadandbutterpr.com

Mary Mickel
501.350.3422
mary@breadandbutterpr.com

Edible Aria is not affiliated with Edible Austin.  While we’re huge fans of theirs, the naming is purely coincidental.

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