Change the Tune

“I’d like to buy the world a drink that doesn’t cause disease,” the song goes. “I’d like to teach the world about what sugar did to me.”

“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,” said CSPI executive director Michael F. Jacobson. “It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.”