Non Profits Sue General Mills for False and Misleading Use of ‘Natural’

For Immediate Release: August 25, 2016

Contacts:
Beyond Pesticides, Jay Feldman, 202-255-4296, Stephanie Davio, 202-543-5450
Organic Consumers Association, Katherine Paul, 207-653-3090
Moms Across America, Blair FitzGibbon, 202-503-6141

Non Profits Sue General Mills for False and Misleading Use of ‘Natural’
Tests Reveal Nature Valley Products Contain Glyphosate, an Ingredient in Monsanto’s Roundup

Washington, DC – Today, three non profit organizations filed a lawsuit against General Mills for misleading the public by labeling their Nature Valley brand granola bars “Made with 100% NATURAL whole grain OATS.” It was recently discovered that the herbicide chemical glyphosate, an ingredient in Roundup and hundreds of other glyphosate-based herbicides, is present in the Nature Valley granola bars, which consumers expect to be natural and free of toxins.

Moms Across America, Beyond Pesticides and Organic Consumers Association with The Richman Law Group filed jointly on behalf of the non profit members in Washington DC under the District of Columbia’s Consumer Protection Procedures Act.

“As a mother, when I read “100% Natural” I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a “reproductive effector” which “can cause liver and kidney damage” and “digestive effects.” It is unacceptable that Nature Valley granola bars contain any amount of this chemical.” Zen Honeycutt, Founder and Executive Director of Moms Across America.

A national survey conducted by Consumer Reports in 2015 finds that sixty six percent of consumers seek out products with a “natural” food label under the false belief that they are produced without pesticides, genetically modified organisms, hormones, and artificial ingredients.

A national survey conducted by Consumer Reports in 2015 finds that sixty six percent of consumers seek out products with a “natural” food label under the false belief that they are produced without pesticides, genetically modified organisms, hormones, and artificial ingredients.

“Glyphosate cannot be considered ‘natural’ because it is a toxic, synthetic herbicide,” said Jay Feldman, executive director of Beyond Pesticides. “Identified by the World Health Organization (WHO) as a carcinogen, it should not be allowed for use in food production, and certainly not in food with a label that suggests to consumers that the major ingredient –oats– is 100% natural, when it is produced with and contains the highly hazardous glyphosate,” he said.

“Food grown with dangerous pesticides like glyphosate isn’t natural. Consumers understand this. That’s why sales of natural products are booming. Unfortunately, companies’ misleading claims trick consumers into buying just what they’re trying to avoid. This has to be stopped.” -Alexis Baden-Mayer, Political Director of the Organic Consumers Association.

The case specifically cites the use and presence of the weedkiller glyphosate in General Mills’ Nature Valley Granola products. The hazardous chemical is used during the production of oats, the major ingredient in these products, which are marketed as “natural” and labeled “Made with 100% Natural Whole Grain Oats.” As a result, glyphosate is present in the natural-labeled products.

Proponents of glyphosate herbicide use may claim that the residue levels found in many foods and beverages in America recently are below the EPA allowable levels established in 2014, and therefore consumers have no reason to be concerned. However, a 2015 study published in the journal Environmental Health finds that chronic, low-dose exposure to glyphosate as low as .1 parts per billion leads to adverse effects on liver and kidney health. A study released in early 2016 finds that glyphosate can cause changes to DNA function resulting in the onset of chronic disease, including diabetes, obesity, and Alzheimer’s disease.

The lawsuit alleges that, when marketing Nature Valley products, General Mills misleads and fails to disclose to consumers of the use and presence of glyphosate and its harmful effects. Plaintiffs are asking a jury to find that General Mills’ “natural” labeling is deceptive and misleading and therefore a violation of law, and require its removal from the market.

Why Almost Everything Dean Ornish Says about Nutrition Is Wrong.

So there’s little evidence to suggest that we need to avoid protein and fat. But what about the claims Ornish makes about the success of his own diet—do they hold up to scrutiny? Not exactly. His famous 1990 Lifestyle Heart trial involved a total of 48 patients with heart disease. Twenty-eight were assigned to his low-fat, plant-based diet and 20 were given usual cardiac care. After one year those following his diet were more likely to see a regression in their atherosclerosis.

But here’s the thing: The patients who followed his diet also quit smoking, started exercising and attended stress management training. The people in the control group were told to do none of these things. It’s hardly surprising that quitting smoking, exercising, reducing stress and dieting—when done together—improves heart health. But fact that the participants were making all of these lifestyle changes means that we cannot make any inferences about the effect of the diet alone.

OCA Sues Two Infant Formula Makers for Falsely Labeling Products Organic

FINLAND, Minn. – The Organic Consumers Association (OCA) announced today that the nonprofit consumer advocacy group has filed suit against two infant formula makers—The Hain Celestial Group (NASDAQ: HAIN), owner of the Earth’s Best infant and toddler formula brands, and The Honest Co.—for falsely labeling “organic” products that contain ingredients prohibited under the Organic Food Production Act of 1990 (OPPA).

The Sugar Conspiracy

The Sugar Conspiracy“In 1972, a British scientist sounded the alarm that sugar — and not fat — was the greatest danger to our health. But his findings were ridiculed and his reputation ruined. How did the world’s top nutrition scientists get it so wrong for so long?”

Robert Lustig is a paediatric endocrinologist at the University of California who specialises in the treatment of childhood obesity. A 90-minute talk he gave in 2009, titled Sugar: The Bitter Truth, has now been viewed more than six million times on YouTube. In it, Lustig argues forcefully that fructose, a form of sugar ubiquitous in modern diets, is a “poison” culpable for America’s obesity epidemic.

A year or so before the video was posted, Lustig gave a similar talk to a conference of biochemists in Adelaide, Australia. Afterwards, a scientist in the audience approached him. Surely, the man said, you’ve read Yudkin. Lustig shook his head. John Yudkin, said the scientist, was a British professor of nutrition who had sounded the alarm on sugar back in 1972, in a book called Pure, White, and Deadly.

“If only a small fraction of what we know about the effects of sugar were to be revealed in relation to any other material used as a food additive,” wrote Yudkin, “that material would promptly be banned.” The book did well, but Yudkin paid a high price for it. Prominent nutritionists combined with the food industry to destroy his reputation, and his career never recovered. He died, in 1995, a disappointed, largely forgotten man.

Read the rest of The Sugar Conspiracy

How Berkeley Took on Big Soda and Won

The Berkeley Healthy Child Coalition wants to tell the story of how Berkeley took on Big Soda and won – so communities everywhere can watch, learn, and think about their own strategies to stand up for health.