Slow Money Austin

*** FOR RELEASE 4/12/2010 ***

Former Odwalla & Sweet Leaf Tea CEOs Join Visionary Investors
& Fellow Food Entrepreneurs To Talk Slow Money, April 21 & April 22

Austin, TX — April 12, 2010 — This April, companion events redefine the value of a healthy Central Texas food system, and reassess the role risk capital plays in fueling its growth. Joining the conversation are leading investors, entrepreneurs and regional sustainable food advocates.

The April 21 Slow Money Austin Showcase, held in partnership with the Sustainable Food Center and the City of Austin, provides an afternoon-­‐long program laying out the players, the issues and the opportunities involved in a healthy food system. With this event, Slow Money Austin brings together consumers, food businesses, civic leaders and investors to learn about the regional food chain, and explore funding alternatives essential to the continued growth of the regional food economy.

The following day, April 22, Slow Money Austin and nationally recognized Barr Mansion host a special Earth Day dinner prepared by the Dai Due Supper Club.

The dinner program combines a delectable exploration of the diverse, sustainably grown riches Central Texas has to offer with a continued dialog about funding growth in our region. In addition to a keynote presentation by Odwalla and Adina for Life founder Greg Steltenpohl.

At both events, made possible by underwriting sponsors Whole Foods Market and Barr Mansion, local food entrepreneurs embracing organic methods and focused on sustainability will discuss challenges and capital needs, suggesting myriad opportunities for investment and expansion. Presenters include food and beverage producers, distributors, restaurants, service providers and support businesses.

Collectively, these events and their participants present a complete picture of current local food enterprises, and a glimpse at what a more advanced, sustainable regional food system could look like.

For more information, please visit

Join Us on April 21 & April 22!